A Blend of Luxury, Nature, and Brand Excellence
Moss Walls Redefine AMEX’s VIP Lounge at the US Open
Feb 13, 2025
Enhancing Brand Presence and Guest Experience
For three consecutive years (2022, 2023, and 2024), Wildleaf has collaborated with American Express (AMEX) to enhance their exhibition spaces and VIP lounges at the US Open (Golf). By integrating Reindeer Moss Walls and Mood Moss Walls, Wildleaf created a visually striking and acoustically optimized environment that reinforced AMEX’s brand identity while elevating the guest experience.
This project aimed to transform the AMEX VIP lounge into a refined and immersive space, ensuring that guests could enjoy the tournament in an environment that was both aesthetically captivating and functionally effective.
Key Design Goals
The project was designed to achieve the following objectives:
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Elevate Brand Identity – The moss walls served as a lush, natural backdrop for AMEX’s branding, creating a memorable and visually compelling focal point.
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Enhance Guest Experience – The biophilic design elements promoted relaxation and well-being, fostering a more inviting and luxurious atmosphere.
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Optimize Acoustics – The moss walls' natural sound-absorbing properties provided enhanced privacy, reducing noise levels in the VIP lounge to create a more tranquil setting.
Design Innovation and Problem Solving
Project Highlights & Design Advantages
Wildleaf’s Reindeer Moss Wall and Mood Moss Wall solutions provided a unique combination of aesthetic appeal, functionality, and sustainability:
Design Innovation and Problem Solving
1. Striking Visual Impact & Branding Integration
The vibrant color palette of the Reindeer Moss Wall offered a bold yet sophisticated visual presence, reinforcing AMEX’s premium brand identity. The Mood Moss Wall seamlessly integrated with AMEX’s logo, ensuring that the branding stood out while maintaining a cohesive, organic design.
2. Efficiency in Production, Delivery, and Installation
Wildleaf’s moss walls were produced with rapid turnaround times to meet the tight event schedules. The customizable, self-adhesive backing made installation and removal seamless, significantly reducing setup time compared to traditional wall décor.
3. Zero-Maintenance & Long-Lasting Aesthetic Appeal
Unlike fresh floral arrangements or live plants, the preserved moss walls required no watering, trimming, or upkeep, maintaining their lush appearance throughout the event. Even in a temporary event setting, the moss walls remained vibrant and full-bodied without fading or deterioration.
4. Sustainable & Eco-Friendly Design
The use of preserved moss represents a pioneering approach in exhibition design, aligning with AMEX's commitment to sustainability through the use of natural, non-toxic, and responsibly sourced materials. This innovative installation challenges conventional exhibition practices by offering a sustainable alternative to traditional trade show materials, which often end up in landfills after single use. By utilizing preserved moss, we minimize environmental impact while reducing the substantial material waste and environmental pollution typically associated with conventional exhibition materials and temporary displays.
5. Acoustic Benefits & Enhanced Privacy
The moss walls absorbed ambient noise, helping to create a more comfortable and intimate atmosphere in the VIP lounge. The improved acoustics ensured that conversations remained private, enhancing the overall hospitality experience for AMEX’s valued guests.
Client Feedback & Long-Term Partnership
The collaboration between AMEX and Wildleaf has been a seamless experience. Both AMEX and its event design team were highly satisfied with the outcome, leading to an ongoing partnership. Given the success of the past three years, Wildleaf moss walls are now a staple at AMEX’s US Open VIP spaces, ensuring a consistent and refined brand presence at the prestigious event.
Design Innovation and Problem Solving
Whether for a corporate event, exhibition, or hospitality lounge, our preserved moss walls provide an unmatched combination of sustainability, aesthetic excellence, and functional benefits. Contact us today to explore how our innovative moss wall designs can elevate your brand's presence and guest experience.